The 2020 Toronto Book Expo aims to successfully diversify the local literary community by featuring authors from the First Nations. The multicultural event will inspire aspiring authors from every culture around the globe and is expecting several First Nations authors to sign up for vendor status.
First Nations authors rejoice! In its aim to diversify the literary culture in Canada, First Nations authors are being invited to join the Toronto Book Expo.
The Expo will be the ultimate display of multicultural literary diversity. The addition of First Nations authors can only be seen as a great step toward showcasing the cultural vitality of Canada’s literary community.
If you’re sick of literary festivals focusing on the same set of mainstream authors, then the Toronto Book Expo is the perfect literary event for you. The Expo aims to shine a spotlight on grassroots-oriented authors who are in need of a commercial boost.
The multicultural event will bring together lesser-known authors and publishers together. Supreme commercial marketing skills from the team behind the Toronto Book Expo will be employed to give authors and publishers the chance to boost their following.
It’s no secret that it can be difficult to sell a book if the author isn’t known in the community. As a general rule, authors who have slight recognition will sell better compared to authors that aren’t as recognizable.
The same can be said for publishing companies and authors that aspire to be published traditionally. Most traditional publishing companies will consider publishing work from authors that already have a small following.
The preference makes sense if you look at it from a bookworm perspective. Often, when browsing books in a bookstore, you would tend to pick up titles from authors that seem familiar. Most of the time, you pick up titles recommended to you.
The truth is, it can be incredibly difficult to get the word out about anything—much less, books. The Toronto Book Expo will provide authors and publishers with the opportunity to create a personal connection with potential readers.
Personal connections with potential readers are important in establishing your work in the literary community. The most effective form of marketing is done through word of mouth and book recommendations.
Financially, it makes sense. No one wants to risk buying a book if they’ll end up hating it. Book prices are skyrocketing and there’s only so much money that can be spent on trying out books you might end up not enjoying.
First Nations authors and authors who tackle a diverse range of social and cultural issues in their books often have a hard time reaching an audience. The Toronto Book Expo will allow authors to reach out to potential readers and customize their approach based on different bookworms.
The Toronto Book Expo is also the perfect place to gain new friendships and connections within the literary industry. The literary industry is highly competitive and in turn, dynamic. Surrounding yourself with players in the same field will enable authors and publishers alike to gain vital knowledge to keep up with the literary industry.
Joining in the Toronto Book Expo will also enable vendors access to related events that will be organized throughout the year. This means that a whole year of premium commercial marketing without you having to worry about applying and reapplying to multiple events.
Gaining valuable knowledge and experience as a writer will help you in your goal to become a full-time author. The literary industry is highly dynamic and competitive which means you need connections to keep you updated on new writing trends and techniques.
Keeping yourself up to date will only serve you well in your pursuit of literary success.
The Toronto Book Expo will be held across three non-consecutive days of grand literary celebration. The Expo will promote multicultural diversity and tackle social issues that are often avoided in literature.
In the ultimate showcase of Canada’s literary vitality, the Toronto Book Expo will shine the spotlight on multicultural and First Nations authors, artists and publishers.
The Toronto Book Expo’s mission of eradicating illiteracy in Canada needs support from bookworms, authors and publishers. Participate in the celebration and raise awareness of adolescent illiteracy issues in Canada.
Show your support by participating in the food dive by bringing in non-perishable food or making an online financial pledge or donation. Purchase your tickets now before they run out and apply to become a vendor in the multicultural literary event of 2020.